December 2017


Madge the Palmolive Queen

A little while back I was thinking about stuff,  you know just random thoughts when Madge came to mind. Do you  remember Madge the manicurist, who soaked her client’s hands in Palmolive dish washing liquid? The T.V commercial (the video below may trigger your memory). My memory is early 80’s but I believe she was around since the 60’s.  That commercial ran for many years, and was airing about the time I started -as a preteen – to do my nails. I naturally, poured some dish washing liquid into a plastic container, along with some warm water and soaked my hands and feet. And you know, I’ve done it for almost 40 years, without questioning: why dish washing liquid? Probably because I could hear in my mind Madge saying, “It softens your hands while you do the dishes, you’re soaking in it”  with the visual of her in a salon and the woman’s hand in the bowl. That one little commercial, created a life long habit! Although it hasn’t necessarily been Palmolive but whatever dish washing liquid is in the house.  My dish washing liquid also doubles as my manicure treatment!

I know, I know,  some or most of you probably go to the salon to get your manicure and pedicure. I did for a while in my 20’s but ended up with some kind of fungus in my toes. Gross. Yes. Anyhow, it took a couple of years to fully get rid of it and I wasn’t exactly sure where I got it from soooo, I went back to my old ways of doing it myself.

My aha moment of this habit I developed without a thought because Madge did it on T.V, has fueled my curiosity  and  the writing of this piece to ask women out there if  they  have also used dish washing liquid , Palmolive or otherwise as part of their mani/pedi routine because  of Madge?  Have you?

Sidenote: A funny coincidence, not a word of a lie. As I was writing this I decided to go on twitter (yeah, easily distracted at times) and came up on one of my favourite radio show/podcasts called, Under the Influence, with Terry O’Reilly offering a soundcloud virtual stocking stuffer gift of a podcast on you wouldn’t guess! How Marketing Created Rituals. Crazy right? It’s pretty interesting, check it out :

Hey, check out this track on SoundCloud: Under The Influence Under The Influence Virtual Stocking Stuffer: How Marketing Created Rituals!